Sports Development Essay Example for Free

Sports Development Essay The main aim of sports development is to provide links/opportunities for young people to progress along the sports development continuum (player pathway). The continuum produces the following pyramid model: Foundation This level provides the base of the pyramid. During this stage there should be more participants learning/experiencing basic sporting skills. Examples of activities which contribute to this stage are: Primary PE lessons, Top Play activities (sports development), multi sports sessions (sports centres). The acquisition of good exercise/skill habits provides a basis for personal development and future participation in the sport of their choice. Participation This stage is when children begin to participate in specific activity on a regular basis for enjoyment purposes. Sports development contributes significantly to this stage with its community tops programme (after school coaching), school festivals, multi skills clubs and providing club/school links. Sports clubs become important at this stage as they make the link to the next stage of development. Performance During this stage young people begin to concentrate on sport specific skills and begin to develop talent in specific sports. Quality coaching is an essential part of player development at this level and the following schemes contribute to this: Organised by sports development-coaching weeks, Shropshire youth games. Other: Active sports, club activity. Excellence. The excellence stage provides the peak of the pyramid, and demonstrates the level where individuals reach sporting excellence. Obviously the pyramid narrows here as the number of players will reduce at this stage. Governing bodies of sport are responsible for development at this level as players pass from county to regional to national squads. Football Football starts with participation, Participation for exaple could be done at school in pe lessons, junior football clubs and just generally playing with family or friends. Then you have to move on to foundation. This could be like 7 aside or 11 aside games. You need to move out of the playground and into the football clubs. Foundation is a very basic understanding of the game. Then you would move onto performance. Performace is a higher level than foundation, it meens you are begining to work on specfic areas of your game and working towards sports excellence. This would meen you would play for a club and participate in games and train regulary. Excellence is what all sporting performars wish to achieve, it is the meens to have the ability to perform better than just a performace level witch sets u apart from the rest of your competetors. You no you have achieved sporting excellence when you get offerd a chance to play with your national or local clubs e. g. England u18s and leeds united u18s Participation Foundation Performance Excellence John aged 10 John aged 12 Decides he trains whith his Wants to take local under13 Part in fooball junior football So he starts club e. g. cliffton Playing with rangers. His freinds in The school yard.

Prohibition is Destroying America Essay -- Drugs

The war on drugs began with good intentions, but it is becoming clear that this battle is a failure. Not only do drug laws violate American’s freedoms, but they further complicate the lives of drug users. These laws have inadvertently been responsible for the deaths of thousands through bad drug deals and dirty drugs, which leads one to ask the question, â€Å"Is this a war on drugs or a war on drug users?† Body bags and HIV are becoming the most widely known side effects of drug prohibition. Contrary to what many may think, drug use will never be eliminated. Only through legalization and strict state-controlled regulations will the violent and deadly consequences of drug laws be controlled. By making these substances available, the drugs themselves will be safer and cheaper, government spending and prison population will decrease, and most importantly, Americans will be freer. In 1920, the federal government outlawed a substance they felt was destroying America, alcohol. Millions of Americans would shutter at the idea of not attending mid-week â€Å"happy hour† after a long day of work. But, the right to drink alcohol was stripped away from Americans by the federal government under the Volstead Act of 1920 (Behr). Over the next thirteen years, over $733 million, of today’s money, was spent putting Americans behind bars for minimal delinquencies, such as having a martini at a local speakeasy (Barbour). Since alcohol was no longer manufactured by trusted companies like Anheuser-Busch, it was now in the hands of black market racketeers, like Al Capone (Behr). Due to the diminishing availability of alcohol, more potent forms, like moonshine, became wildly popular and in New York in 1926, â€Å"bad liquor† claimed the lives of 750 people (Behr). ... ...on. San Diego: Greenhaven Press, Inc. 2000. Print. Barnett, Randy E. â€Å"The Harmful Side Effects of Drug Prohibition.† Utah Law Review 2009.1 (2009): 11-34. Academic Search Complete. Web. 22 Mar. 2012. Behr, Edward. Prohibition: Thirteen Years That Changed America. New York: Arcade Publishing, 1996. Print. Gerdes, Louise I., ed. At Issue: Legalizing Drugs. San Diego: Greenhaven Press, Inc. 2001. Print. Miron, Jeffrey A. and Katherine Waldock. â€Å"The Budgetary Impact of Ending Drug Prohibition†. CATO Institute. CATO Institute, 27 Sept. 2010. Web. 22 Mar 2012. Rogers, Douglas. â€Å"The Fiasco of Prohibition.† Freeman: Ideas on Liberty 61.1 (2011): 25. MasterFILE Complete. Web. 22 Mar. 2012. United States. Dept. of Justice. Office of Justice. Bureau of Justice Statistics. Drug and Crime Facts. Bureau of Justice Statistics. Dept. of Justice, Mar. 2012. Web. 22 Mar. 2012. Prohibition is Destroying America Essay -- Drugs The war on drugs began with good intentions, but it is becoming clear that this battle is a failure. Not only do drug laws violate American’s freedoms, but they further complicate the lives of drug users. These laws have inadvertently been responsible for the deaths of thousands through bad drug deals and dirty drugs, which leads one to ask the question, â€Å"Is this a war on drugs or a war on drug users?† Body bags and HIV are becoming the most widely known side effects of drug prohibition. Contrary to what many may think, drug use will never be eliminated. Only through legalization and strict state-controlled regulations will the violent and deadly consequences of drug laws be controlled. By making these substances available, the drugs themselves will be safer and cheaper, government spending and prison population will decrease, and most importantly, Americans will be freer. In 1920, the federal government outlawed a substance they felt was destroying America, alcohol. Millions of Americans would shutter at the idea of not attending mid-week â€Å"happy hour† after a long day of work. But, the right to drink alcohol was stripped away from Americans by the federal government under the Volstead Act of 1920 (Behr). Over the next thirteen years, over $733 million, of today’s money, was spent putting Americans behind bars for minimal delinquencies, such as having a martini at a local speakeasy (Barbour). Since alcohol was no longer manufactured by trusted companies like Anheuser-Busch, it was now in the hands of black market racketeers, like Al Capone (Behr). Due to the diminishing availability of alcohol, more potent forms, like moonshine, became wildly popular and in New York in 1926, â€Å"bad liquor† claimed the lives of 750 people (Behr). ... ...on. San Diego: Greenhaven Press, Inc. 2000. Print. Barnett, Randy E. â€Å"The Harmful Side Effects of Drug Prohibition.† Utah Law Review 2009.1 (2009): 11-34. Academic Search Complete. Web. 22 Mar. 2012. Behr, Edward. Prohibition: Thirteen Years That Changed America. New York: Arcade Publishing, 1996. Print. Gerdes, Louise I., ed. At Issue: Legalizing Drugs. San Diego: Greenhaven Press, Inc. 2001. Print. Miron, Jeffrey A. and Katherine Waldock. â€Å"The Budgetary Impact of Ending Drug Prohibition†. CATO Institute. CATO Institute, 27 Sept. 2010. Web. 22 Mar 2012. Rogers, Douglas. â€Å"The Fiasco of Prohibition.† Freeman: Ideas on Liberty 61.1 (2011): 25. MasterFILE Complete. Web. 22 Mar. 2012. United States. Dept. of Justice. Office of Justice. Bureau of Justice Statistics. Drug and Crime Facts. Bureau of Justice Statistics. Dept. of Justice, Mar. 2012. Web. 22 Mar. 2012.

Marketing Strategy of Lv

21/12/2011 Marketing Strategy analysis of LVMH with a special focus on LV Industry overview: Louis Vuitton Malletier is commonly referred to as Louis Vuitton, sometimes shortened to LV, is French luxury fashion and leather goods’ company. The company was founded in 1854, and now is the cornerstone of LVMH and its main division carrying almost a quarter of the total group. LVMH is the world leader in the luxury industry. It was established in 1987 through the union of three brands: Louis Vuitton, Moet and Henessy. This union gave birth to a global group that, in addition to leather goods and spirits, brings together to the distribution, a big variety of brands in all segments of the luxury: perfumes, jewelry, watches and also champagne. Through its policy of brand development and expansion of its distribution network abroad (more than 2300 stores worldwide), LVMH has became, since its creation in 1987, a part of a strong growth: it is now the first capital in France and the thirteenth in the world, with 77000 employees of which 74% are based outside France and that share the same values of the groupe. Corporate strategy: A strategic segmentation: In the luxury sector, LVMH has invested in six different strategic business areas: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, selective distribution and other activities. Louis Vuitton is trying to represent by its products, the most refined qualities of Western â€Å"Art de Vivre† around the world. The company is also trying to continue to be synonymous with both elegance and creativity in leather products, blending tradition and innovation through their products and kindling dream and fantasy. How Louis Vuitton attracts its costumers: Louis  Vuitton  is  a luxury brand  belonging to  LVMH which  is  the most  valued  brand  in  the world of luxury. Since 1854  this  has been succeeding with  its  luxury  luggage  first and  then with  fashion industry  (especially with collections  by Marc Jacobs). Louis  Vuitton  has introduced  many advertising campaigns,  but ten years of fashion communication have overshadowed the house. The company realized that customers were less sensitive to the values that were associated with the brand. Therefore the company wanted to put aside while the commercial communication by focusing on a more institutional in order to enhance the house and not just the products. Louis  Vuitton  then chose to move from product communication  to  corporate communications. The goal is  to communicate  the values and philosophy of  the brand and its  leitmotiv:  the trip. To create  a  close relationship with its  customers, the Internet  appears  to be the best means of communication  (interactivity, photos,  videos  Ã¢â‚¬ ¦. ) The fundamental value  that is conveyed  is the  trip. Today  the concept  has evolved in  travel  habits  (mass tourism, development of  low cost), becoming very usual and then there is no  more magic in the  travel or  escape. In this new  communication campaign  LV  seeks to use the concept of  journey  from  idea  to  idea of   physical  personal journey (passenger). Two of LV advertisements that are using the trip concept Main objectives of the company: Long term objectives: The group  aims to ensure the  sustainability of the company  by focusing  on  core brands  like the  capital  (pillars)  of the 5  areas of  LVMH. In addition,  LVMH  has  the opportunity to gain  market share, eclining  his offer  of  new niches  (accessories). It must continue to invest  for growth. Short term objectives: LVMH wants to achieve a rapid return to the strategic activities such as selling on the Internet like on â€Å"eLUXURY. com† These activities can be  reta ined in the  portfolio ones  because they  do not monopolize  considerable energy  over the long term  and  are a source of  direct profitability  (high margin). Analysis of the four Ps strategy: Product  : Louis Vuitton’s products are very distinguished by their â€Å"absolute quality† and very high price. The aim of LVMH is also to make people feel a big difference between any brand and a brand Louis Vuitton. Therefore a strong image is needed to achieve those aims. One of the big issues that touch LV products is counterfeiting which the company is trying hardly to fight against with enlightenment campaigns, distribution of warning notices to companies, registering the trademarks and designs and making some activities with the Union des Fabricants which is a public interest incorporated association that carries out trademark protection activities. The company is also working on prohibiting appraisal of authenticity by officially sanctioning stores that are alone able to verify whether an article is genuine or not, but also using the mass media to tell people about some details to take into account before appraising whether an LV good is genuine or not. By choosing not to make cheap goods at all, LV is also prohibiting second-line operations or what we call lower-cost alternatives. This can be sort of limitation to a greater expansion but a good choice to the company to stay in the luxury area. Another principle of LV product is that LV is an independent manufacture that is prohibiting outlet product production in order to control the brand value and making a real control on the prices. LV has also a special order service for customers that would like to buy customized and order-made products. Price: LV goods prices are very high, but their value is also of a very high level. The prices are widely accepted by women. The company is trying then to keep the trust the costumers have in its reliable pricing, especially by prohibiting exorbitant pricing, bargain sales, sales in value sets, surprise price changes, pricing in odd prices†¦ Place: LVMH has no boundary; its market is global, taking into account national or regional areas. The company has a geographical strategy that is built on the sentence: â€Å"Think global, act local†. The value of having a global market is to overcome the vagaries of economic conditions (fluctuations in exchange rates, etc. .. ), social (war, etc. .. and demographic issues (emerging Asian countries, etc. .. ). This allows them to meet the specific demands of the market better than in other possible way: for example, the Italians prefer sweet taste champagne that can be adapted to be the right product for them, with mixtures of wines and grapes varieties that are specific to champagne. On the other hand the internationalization of sales allows the company t o respond to many different behavioral changes of consumers. Moreover, LVMH is seeking to emerge new markets with very high potential such as China and India. LVMH benefits from the liberalization of world trade. Promotion: LV in comparison with most companies that use mass advertising, never advertise on television but only on magazines and newspapers with non aggressive sales ads, just images. The brand represents the discovery, travel, sophistication, elegance and creativity. When such words are associated with a company we understand that communication must be really special. Louis Vuitton does not use media such as radio and television media that are surely too popular. Louis Vuitton, because of the demands in women's magazines (Elle, Vogue, Madame Figaro ,†¦ , advertisements published in its journals always have a particular theme (urban, fables, seven deadly sins ,†¦ ). To promote its goods, Louis Vuitton prefers to also organize special events such as Concours d'Elegance car and the America's Cup (also known as Louis Vuitton Cup). The brand,  as  for other firms, is  using  the front  of  the stores  being b uilt for  advertising. For example  in New  York  can be seen  at a height of  over 20 meters  Jennifer  Lopez,  new ambassador  of  Vuitton's flagship products  carry  the brand. Vuitton  also  does not hesitate  to call on  great personalities  to represent  the company. The parades  are  also a good way to  make them known. The target  is not only the  public who  attended the  parade (a few hundred people), but  the people who  hear about  in the press and  other media. LV marketing strategy is also based on a special process of diversification: To stay number one in the luxury sector, LVMH group usually offers a similar product line to the 4 corners of the planet, but in different ways. LVMH is seeking to reach a new clientele that is willing to â€Å"splurge†. They have access to luxury by ancillary products already present in the product range; it requires no new skills or additional skills. This diversification marketing involves distinctive innovations both in the cut of clothes (packaging for perfumes) that the composition of handbags (new materials). All this requires a research and development performance, bringing together the best designers to get a head start as soon as possible and find the trend. Weaknesses of Louis Vuitton and propositions for better strategy: LV products are the most copied in the World, which is not the case of other luxury companies like Hermes for example. Indeed, Counterfeiting is a real problem for the segment of luxury products. The â€Å"extension† of the brand could contribute to the loss of image and prestige. To remedy this, Louis Vuitton is strongly committed to the fight against counterfeiting by establishing a specific team to sensitize the consumer and arrest the counterfeiters around the world and especially in countries where the phenomenon is more present like China. Also, the prices of LV products are not the same around the world: they are 50% higher in Asia and 25% higher in the U. S. In addition, foreigners that are residing outside European community can benefit from a tax refund. It is therefore more interesting for many foreigners to buy Louis Vuitton products in France, thus we have a great development of the traffic around this brand. Indeed, there are many consumers that buy LV products in France and then resale them to foreigners. Others collaborate with foreigners and accept to act as intermediaries for the purchase of these products, with taking a commission for this service. The resale of a product devalues its image as luxury item; the resoled product loses its charm and uniqueness: it becomes such a commodity and no longer a luxury product. To prevent this, LV has to develop more its computer control of sales. And since the luxury market is an area of a big concurrence, LVMH is always required to be distinguished from the others, to keep innovating its products, marketing, advertisements themes and in the same time defending its values†¦ And since it has became a worldwide known brand, may be to make some customization in production, sales and marketing for each culture, I would like to propose to make for come chosen countries special processes of production , sales and advertising that meet but also emerge from their culture†¦ References: * http://www. iasdr2009. org/ap/Papers/Orally%20Presented%20Papers/Design%20Management/Luxury%20Brand%20Strategy%20of%20Louis%20Vuitton. pdf * http://veronique. estienne. free. fr/doc/SLIDE. htm

Essay on The CEO and Organizational Culture Profile Google

The CEO and Organizational Culture Profile: Google Strayer University BUS 520 Leadership Organization Behavior Dr. Latrice Love Cooper July 29, 2013 Description of the Organization Google, a company that originally started out of someone’s garage, has gone on to change the way of life for many across the world. Google has become a way of living for so many until terms such as â€Å"Google it† has been coin, to represent the search engine able to deliver answers to any question within seconds. Even though Google is mostly known for it’s able to deliver answers within seconds, the company has expand it’s operation into many other tech exploration sectors. The company has recruited the best of the best†¦show more content†¦The company is also known for hiring graduates from elite university in the country that make it through Google’s grudging interview process. Signs of Google Culture Google’s work environment is the dream job for anyone in their twenty’s. Google’s, Original and Current, CEO Larry Page was ask interview done by Lashinsky, A. (2012) How has the state of being a Google employee change? Larry went on to answer: â€Å"But the thing that really has stuck with me from when I was at Stanford is that when youre a grad student, you can work on whatever you want. And the projects that were really good got a lot of people really wanting to work on them. Weve taken that learning to Google, and its been really, really helpful. If youre changing the world, youre working on important things. Youre excited to get up in the morning. Thats the main thing. You want to be working on meaningful, impactful projects, and thats the thing there is really a shortage of in the world. I think at Google we still have that.†(Lashinsky,A 2012) Google offer their employees something that most companies can not offer young employees. Often time, recent college graduates graduate from college with the attitude to change the world and Google has capitalized on this very same attitude. Employees are allowed to work on almost anything they want, much like school. By offering much laid back work environment toShow MoreRelatedAndrew Mason Rise and Fall of Groupon702 Words   |  3 Pages1. How would you describe the leadership skills of Andrew Mason? How would you rate his leadership style? In what ways does he fit the profile of the typical business founder? In what ways is he different? We can agree that every leader is unique in their own way, given that their individual traits are what qualify them as leaders in their own way. This being said certain characteristics might cause you to be a exceptional/average/bad leader. In addition to your personal abilities, there are manyRead MoreThe Internet Era By Mark Zuckerberg1538 Words   |  7 PagesHe was dazed and confused, but now he is high-spirited and vigorous. 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